Every organization can use free publicity. Using professional-level PR tactics as an essential component to your marketing plan can help you to garner the attention of newspapers, the internet and other media sources, all on a shoestring budget.
Workshop attendees will:
• Learn to effectively use a major public relations tool properly.
• Determine what is considered newsworthy in the eyes of a journalist.
• Understand angles and how to use them in PR efforts.
• Use online outlets and traditional methods for PR.
• Tap into search engine marketing methods to optimize your efforts.
• Leave with actionable handouts.
About the Presenter
Andrea C. Carrero, a former journalist and public relations coordinator, is founder and president of Word Technologies Inc. (www.wordtex.com), which provides technical communication services, and Black Ink Marketing (www.blackinkmarketing.net), a full-service business, marketing and web firm. In her 30-plus-year career as a professional writer, she worked as a reporter and editor for mass media (daily and weekly newspapers), written for radio and worked in public relations and publications roles for large nonprofit organizations. She has served on the board of directors as Director of Marketing and Web for the Association of Independent Information Professionals and as Director of Public Relations for the Network of Women in Computer Technology.